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James Leong has been a Senior Art Director for more than 3 years at Leo Burnett Singapore, worked on P&G's SK-II and Max Factor brands across the ASEAN region.
His scope of work included developing toolkits for global deployment in all markets and acting as brand guardian for clients. James was also a creative lead that worked on and supervised global assets on ATL, BTL, digital, and on-the-ground platforms.
This included Shopper Marketing Strategies that required the conceptualisation and development of in-store activities, online and offline touchpoints, as well as promotions and events.
During the festive launch of the limited edition SK-II Facial Treatment Essence in 2012, James helped in leading a ﬁrst global business/creative lead from Singapore office. Thus, it led to spearheading another global campaign for 2013 on SK-II Festive limited edition set.
At early 2012, James completed the art direction on Neil French's biography, Sorry for the lobsters, and the website promotion content.
In his previous employment with Y&R Singapore, he was also art directing for a wide range of clients such as Singtel, M1, STB, and APL, and was a brand guardian for OCBC Bank.
During the merger of D,Y&R and Wunderman, James designed the new corporate identity and supervised the production of the corporate bible. He also art directed 3 WPP Creative Annuals, The World Press Awards’ collaterals, and the Creative Book while working closely with the WPP Worldwide Creative Director, Neil French.